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Home News

Ministry of Tourism to focus on branding

Noelyn Nassuuna by Noelyn Nassuuna
February 16, 2021
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Ministry of Tourism to focus on branding
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By Benjamin Jumbe

Ministry of tourism wildlife and Antiquities is to focus on branding this year.

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This has been revealed by the ministry’s permanent secretary Doreen Katusiime at a time the tourism sector is recovering from effects of COVID 19.

Speaking to KFM, the PS Katusiime said the country has for a long time lagged behind in the issue of marketing and branding however giving assurance that this is to be worked on this year with a consultant already procured.

She is hopeful that with this development, destination Uganda will attract more visitors as it struggles to recover from the COVID 19 effects

While government had banked on the MAMA awards that were slated to be held in Kampala as an event to further enhance the country’s visibility and raise the country’s profile, this was postponed.

 

Noelyn Nassuuna

Noelyn Nassuuna

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Museveni pledges to back Somalia’s bid to join EAC

Museveni pledges to back Somalia’s bid to join EAC

August 11, 2022
How Raila’s supporters failed him at his polling station

How Raila’s supporters failed him at his polling station

August 10, 2022
Uganda marks World Lion day

Uganda marks World Lion day

August 10, 2022
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