Government says no amount of pressure will make it reverse its decision on digital migration.
The minister for national guidance and information, Jim Muhwezi says the decision was not rushed as alleged by media players insisting that meetings were held from 2006.
Muhwezi says the implementation of the ban on analogue system is global and is following orders from the international telecommunication union that manages airwaves.
He advises media players to look for ways of competing with international media to have the best content to attract advertisers and thrive.
Government switched off all analogue television sets on the 15th of June-2015.