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Digital television operators to focus on promotion of local content

Noelyn Nassuuna by Noelyn Nassuuna
April 9, 2021
in News
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Head of Marketing at MultiChoice Uganda, Colin Asiimwe (R) speaking to the press during the launch of the Closer Together campaign at the MultiChoice Uganda offices in Kololo on Wednesday. Left is Joan Semanda Kizza, the PR and Communications Manager at MultiChoice Uganda.

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By Moses Ndhaye

Digital television operators have embarked on a campaign that is meant to promote audiovisual local content materials on their respective platforms to attract customers who are seen slowly abandoning these platforms due to the absence of such content.

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According to the communications manager at Multichoice Uganda Joan Ssemanda, during the COVID -19 outbreak, a number of their customers did not afford to pay for the platforms because many had lost their jobs and were not able to on the platforms.

She says, therefore, introducing such content will help to rejuvenate the market for various channels across.

The Uganda communication commission regulation requires broadcasters to have 70% local content in their programming but currently on average, local content stands at 54% most of which is the news and political shows.

Noelyn Nassuuna

Noelyn Nassuuna

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