Photo courtesy ; UTB
By Mike Sebalu
The Uganda Tourism Board (UTB) has welcomed Matt B’s Grammy Award donation as a major boost to the country’s tourism industry.
This is after Multi-Grammy award winning American Afrobeat sensation Matthew David Benson, donated all four of his Grammy Awards to the Uganda Museum, making Uganda the first African country to house such globally recognized music accolades.
Matt B as known by his stage name’s donation will be housed in a specially curated exhibition space at the Uganda Museum, which will feature his Grammy trophy, exclusive behind the scenes content from his collaborative work in Africa, and stories of Ugandan producers and creatives who have contributed to his journey.
UTB Spokesperson Dr Gessa Simplicious, tells KFM that Matt B’s visit is a timely boost to the country’s destination branding strategy and has curated a Kampala city tour for the artist and his team.
“The decision to donate these Grammys to Uganda is a key milestone for the creatives but also the tourism sector of this country, it shows that partnerships are important and influence a lot of achievements that can be attained. Now for this particular one , our music industry is going to be put on a global stage , we shall be having a number of people interested in seeing what culture can do , how collaborations can influence positivity , that also the musical aspects of this country that are unexplored will be hosted to another new level, “ says Matt B .
